YOUR NAVIGATION should be structured with only one thought in mind: making it easy for your visitors to find information and buy your product or service.

The better your site is at helping visitors to find the information they’re seeking, the more likely it is that they’ll view extra pages and return for another visit.

1. Streamline Your Architecture

Your web site should contain as few pages as possible. Web sites that have a lot of pages can quickly become a tangled mess if they’re not well designed.

Believe it or not, studies show that 30% to 60% of visitors drop off with every click they’re made to take!

Studies show that well-planned navigation can help boost your sales by more than 50% !
YOUR NAVIGATION should be structured with only one thought in mind: making it easy for your visitors to find information and buy your product or service.
The better your site is at helping visitors to find the information they’re seeking, the more likely it is that they’ll view extra pages and return for another visit.
1. Streamline Your Architecture Your web site should contain as few pages as possible. Web sites that have a lot of pages can quickly become a tangled mess if they’re not well designed.
Believe it or not, studies show that 30% to 60% of visitors drop off with every click they’re made to take!
2. Standardise Your Navigation Menu Your navigation HAS to be consistent!
Navigation features exist to help your visitors figure out how to get around on your site. You don’t want to make this difficult for them.
Make sure your menu is located in the same place on every page of your site.
Your menu should be instantly recognisable to your visitors, with the same buttons, size and colour on every page.
The menu should be placed across the top or along the left side of the page. Those are the first places people look when seeking information.
Keep your navigation menu as simple as possible.
Also make sure you include a direct call to action in your navigation whenever possible.
Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:
“Learn more about Product X!”
3. Cater to Your Customers
In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.
Help them find what they’re looking for.
Cater to both browsers and searchers.
Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re looking for. Do what you can to cater to both types. ¦

Navigation features exist to help your visitors figure out how to get around on your site. You don’t want to make this difficult for them.

Make sure your menu is located in the same place on every page of your site.

Your menu should be instantly recognisable to your visitors, with the same buttons, size and colour on every page.

The menu should be placed across the top or along the left side of the page. Those are the first places people look when seeking information.

Keep your navigation menu as simple as possible.

Also make sure you include a direct call to action in your navigation whenever possible.

Tell your visitors exactly what you want them to do. For example, if you want them to learn more about your product, include a call to action like this:

“Learn more about Product X!”

3. Cater to Your Customers

In order for your web site to turn visitors into buying customers, it has to cater to their needs. Focus on what your potential customers want and make sure they can easily locate it on your site.

Help them find what they’re looking for.

Cater to both browsers and searchers.

Online shoppers fall into two general groups: browsers, who like to explore and click on links that take them deeper into a site, and searchers, who would rather focus on the specific item they’re looking for. Do what you can to cater to both types. ¦