MOST BUSINESS PEOPLE would rather have customers seek them out based on a strong personal referral from a satisfied customer than go to the expense of mass advertising.

It’s called marketing through attraction. It’s about offering phenomenal value. It’s about being liked, about being respected, about having potential customers wanting to do business with us! It’s very efficient and it’s very cool! The problem is that for most business leaders the specifics are often vague or confusing. Here are some practical steps:

Have a strong personal foundation. People who are stressed, worried, tired or not having fun are very unattractive. Keep yourself rested and have some fun every day. Laugh, enjoy your life and fix or eliminate the things that get in your way. It doesn’t cost, it pays!

Do things you enjoy. A huge key to attracting clients is to be in a business you love. If you love it enough, you’ll get very good at it.You’ll talk about it, connect with other people and things will happen. Enjoy skiing? Run a ski resort! I’ve never met a business owner who works as hard as some people do on their golf game.Work with passion!

Superb personal boundaries. It’s very hard to attract flies when you’re swatting mosquitoes! Be sure the people in your personal and professional life know what you need in terms of space, privacy, respect and honesty. It makes life easier and living easy is very attractive!

Extraordinary personal standards. Understand how you want to live and settle for nothing less. Even in business, we are attracted to individuals who have chosen their path and are proceeding boldly.Your life is your own; live well, be bold.

Extreme service. Good enough, never is! Even excellent performance is probably not enough to attract the clients you really want. Only extraordinary performance will draw the world to you! Give valuable extras, provide service before your clients ask. Learn from every mistake.Your customers, especially the unhappy ones, are your best R&D team! That attitude will draw the world to your door.

SOURCENOTE: Tip Top