IT IS AT THIS TIME that companies need to utilise aggressively their marketing spend more than ever.

Here are three key methods for keeping those customers, all achievable through cost-effective and strategic marketing:

1) Firstly- Remind them of your services – update your target audience on the latest developments and advise them as to how you can benefit their business.Developing a focused, researched and planned marketing message that consistently reaches your target audience through the best medium, can fulfil this.

2) Another tool is informing them why and how you differ from alternative companies. This should be communicated through every interaction with the customer, from your logo to your sales calls, every element should reflect and reinforce your brand values.

3) Rewarding your customers for their loyalty is an excellent tool to encourage them to use you again and again and helps initiate word of mouth.

If planned and implemented professionally, tactical loyalty campaigns, such as offering discounts or holding a competition, can greatly boost sales quickly and strengthen your brand in the long term.